Promoboxx is a retail marketing platform that allows brands to provide marketing support, social content, and ad campaigns to retailers and channel partners.
Campaign Launcher
I was initially contracted by Promoboxx to take a pass at a full redesign of their campaign creator. Customers were spending anywhere from 2 to up to 8 hours trying to create ad campaigns, and the goal was to design a solution that would bring that down to under an hour.
I literally started a file>new on this project, and spent lots of time interviewing both promoboxx employees as well as customers. I tried to create a very simple interface, that walked the user through the entire campaign process one step at a time. I built high fidelity clickable prototypes, and then did user testing with nearly every employee at the company as well as power user customers.
The time it took users to create a campaign within the prototype was not only under an hour, but around 5-10 minutes on average. Massive success.
Analytics Dashboard
Based on the success of the campaign launcher's user testing results, they kept me on to push forward design for an analytics dashboard. Customers were hungry for a robust interface that allowed them to track the success metrics of their live digital ad campaigns.
Rebrand
Lastly, I created a new logo, illustration assets, and a full design kit including colors, fonts, and typography.
